Market definition !?!?

Since my last post I’ve been thinking about formalizing a mission and vision for where I want to take this. It seems a lot better than just having a rather vague idea and just start working on something without having an eye on the finish line. For the uninitiated the mission and vision should answer two important questions for any company; what the company want to do and how they want to do it.

Laying out the groundwork

Before anything else I need to consider what defines the market I want to be in. A formal definition should be suitable, to give some boundaries for some of the market analysis I plan on doing after this.

My basic idea was that I’m aiming for customers that are interested in entertainment on mobile devices, more specifically games. I do realize that “entertainment on mobile devices” not only covers Android devices, but also IOS, Windows and probably a few others that I haven’t thought of. It also covers both games, movies, news and a whole bunch of other stuff. But the thing is that Android devices will be in competition with all those other devices and any day a new gadget may come along that will draw potential customers away from where I’d be able to target them, and ignoring all these competitors would be like closing my eyes hoping someone doesn’t steal my pie. The same goes for games, that could also be replaced with other forms of entertainment. This brings me to my market definition: “Entertainment on Mobile Devices”.

Someone may be able to second guess this as being too broad a definition, but I think it’s a good one to get started of on. Yup, I’ll go with that 🙂